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Object Record

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Object ID # 1992.001.001
Object Name Sign
Title Orange Quench Pop Sign
Lexicon category 6: T&E For Communication
Date Late 1930s?
Year Range from 1932
Year Range to 1950
Artist St. Thomas Metal Signs Ltd.
Made St. Thomas Metal Signs Ltd.
Place of Origin St. Thomas, Ontario
Description Metal sign advertising ORANGE QUENCH soda pop, late 1930s or early 1940s. There is no longer any original finish on the sign. The current colours were painted on to replace the original colours (green / orange / cream-coloured). However, these colours are now fading/gone, so another paint job is required. The pressed metal has embossed lettering with the word "Enjoy" at the top. There is an illustration of a glass soda pop bottle with a rectangular label "Orange Quench" across its middle. The base of the bottle identifies the Wm. Taylor & Son Ltd. bottling company of Owen Sound, Ontario, that bottled Orange Quench. The bottom of the sign has "ICE COLD".
Provenance Made by St. Thomas Metal Signs Limited of St. Thomas, Ontario (a retired signmaker told museum staff that this company went out of business in the early 1940s).

Found in a residence in Woodford, Sydenham Township, Grey County in the 1960s, when Joan Hyslop's family moved there. It was used to help line an attic roof. Hyslop estimates that it dates from the late 1930s or early 1940s. The house formerly had a store business in it in the 20th-century, so it is presumed that the sign was used then.

ORANGE QUENCH
This soda pop product was bottled by Wm. Taylor & Sons Limited of Owen Sound, Ontario. ORANGE QUENCH bottles of the shape depicted on the sign were a registered design glass pattern produced by the Dominion Glass Company. The design was registered in 1937 (there also was a version of this glass pattern registered in May, 1931). There are examples of ORANGE QUENCH bottles in the museum collection. A newspaper advertisement from 1944 or 1945 shows that this bottle shape was in use at that time.

Wm. Taylor & Son Ltd. was established in Owen Sound at 957 4th Ave. East circa 1917. The bottling company was still in the same location circa 1966, but then was known as "Taylor's Soft Drinks". Mr. W. Humphrey Taylor was the "Son" of the firm's name, after his older brother Chris Taylor passed away. They were the second company in Owen Sound to work for Coca Cola (and were the last company in Owen Sound to bottle for them). The company closed in 1971. Orange Quench was a registered trademark.

Collection Commercial Equipment Collection
Material Metal/Paint
Found Sydenham Township (formerly), Municipality of Meaford, Grey County
People Hyslop, Joan L.
Taylor, William Humphrey
Subjects Owen Sound Industry
Owen Sound Industries
Owen Sound, Ontario
Bottling Companies
Advertising
Search Terms William Taylor & Son Limited
Owen Sound Industries and Products
Function A commercial sign that was mounted outside of stores, garages, etc. in order to advertise that an Owen Sound-made orange soda pop product was available for sale there.